Faith Driven Consumers Are a Desirable & Profitable Niche Market for Retailers

Emerging $2 trillion segment dwarfs other groups in size and spending power In an era when retailers routinely target niche audiences to increase market share, one overlooked subset of the broader market of self-identified Christians is worth the attention of retailers:  Faith Driven Consumers. Comprised of 41 million consumers and representing 17 percent of the […]